"In spite of a sluggish economy, U.S. wine consumption registered its 14th consecutive annual gain in 2007, as Americans drank more wine than Italians for the first time ever and now trail only the French in total wine consumed."
I wanted to convey a different "measuring" instrument, which is the measure of a woman. Basically stating that the measurement of one's physical being doesn't constitute inner beauty. The idea that bigger is better; being more fit makes you a more appealing; wear high heels all the time; get a dark tan; have bleach blonde hair; big lips; big boobs; big hips; a skinny ass waist. None of it matters if your personality is shit, if that immeasurable part of you is totally underdeveloped.