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I wanted to convey a different "measuring" instrument, which is the measure of a woman. Basically stating that the measurement of one's physical being doesn't constitute inner beauty. The idea that bigger is better; being more fit makes you a more appealing; wear high heels all the time; get a dark tan; have bleach blonde hair; big lips; big boobs; big hips; a skinny ass waist. None of it matters if your personality is shit, if that immeasurable part of you is totally underdeveloped.